Prospective renters that chat with your community's current residents on Rentgrata are more likely apply, sign a lease, and move into your community than prospective renters who do not. On average, property management companies using Rentgrata are seeing a lead-to-lease conversion rate of over 40%, and higher conversion rates mean greater leasing efficiencies, and reduced spend on other, less effective marketing options.
By offering Rentgrata at your community, you're providing a unique opportunity for prospective renters to engage with current residents, which helps prospective renters build positive sentiment about the community, maybe even before stepping foot on the property. Rentgrata gives both prospective renters and current residents an opportunity to meet a potential new neighbor, and that potential new neighbor may eventually become a friend. Friends who live at a community tend to stay at that community for a longer period of time, ultimately reducing turnover.
Finally, Rentgrata is a unique financial amenity that should be mentioned to prospective renters as they visit your community. The leasing team should mention that a prospective renter can earn a move-in bonus by chatting with a current resident on Rentgrata before applying, and also that the prospective renter can sign up as a current resident after moving in to earn additional Rentgrata rewards.